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Entry Deadline: May 15, 2009 Entry Deadline: June 26, 2009 Finalists Announced! Winners Announced! Winners Announced!

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Quick Study: Marketers Fly Blind In Terms Of CRM; Americans Don't Know What 'Green' Really Means; Choosing Vendors

April 21, 2008

*Marketers Flying Blind: Marketers are leaving money on the table by not fully monetizing key relationships, according to the CMO Council's recent study, "Business Gain From How You Retain." The study, which evaluated where and how marketers "operationalize" customer insight and intelligence to reduce...

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