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Tip Sheet: A Practical Guide to PR ResearchMarch 17, 2008 By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more credibly to those who fund PR programs. They also understand that uncovering... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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