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Case Study: Novartis Invests in PR Tactics to Bolster Awareness Among American Investors and Financial Media

March 3, 2008

Company: Novartis Agency: Ruder Finn Timeframe: 2006-2007 Creating value for shareholders and owners is a primary goal of pharmaceutical firm Novartis Corporation, but in 2006 the Swiss-based company confronted a challenge in understanding how to secure the interest and attention of potential shareholders in...

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