Playing the Field: Intercepting Tough Media with Air-Tight Strategies
October 29, 2007
How about this for irony: There are innumerable best-practices lists, training sessions and seminars about how to get the media to tell your story your way, yet university- trained journalists are schooled in the complete opposite - that is, how to translate and interpret fluff, "PR speak," bridges away from... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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