11 Questions for PR Investment Decision Makers
BY MARK WEINER
Executives who invest in PR have become much more discriminating when evaluating marketing and communications performance. But, regardless of the current economy, proving the value of PR has endured over time as one of the profession's most vexing challenges. The difficulty in proving PR's value... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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June 1, 2009
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