New York Daily News

450 W. 33rd Street

New York, N.Y. 10001-2681; 212/210-1585

Editor's Note: Forgive the New York stereotype, but we expected these New York newshounds to be a little more on the aloof side and we were pleasantly surprised that they weren't. Still, time is a luxury at this operation and swiftness and brevity (in written form, too) count for everything. We had to call back several times to get access to the editors we spoke with and the conversations were lightening-fast.

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS

Metro News.
You guessed right if you concluded that happenings in and
around Southern New York (also, northern New Jersey and
southwestern Connecticut) provide the who, what, where, when and
how for many Metro Section stories. But news from all geographic
niches and with a variety of angles can entice these hunters of
content. This section also churns out its fair share of long-term
projects: one recent "Pulse of New York" series featured the
essence of life in New York.
Deputy Metro Editor, Clem Richardson, Fax: 212/643-7831 You would be hard-pressed to find any truly convenient time to
approach these editors but generally afternoons should be
avoided. The likelihood that you'll catch one of these editors on
the phone your first (or second) go-around is a long shot.
Send Richardson faxes several days ahead of time and resort to a call
only if it's necessary. Don't rely on snail mail or e-mail and
don't expect that these editors, reporters and support staff are
going to give your idea a lot of time or attention. You
absolutely must grab their attention in the first few seconds
they look at your release or hear your story idea. (If you don't
send a pitch to the right person, it's rare that editors will
pass one on: they get many that are misdirected and it's time-
consuming to re-route them.)
"My best advice is that you send it to someone [versus a job title]
and that there's a name attached to it," Richardson says. "It
helps if you're a former newsperson and you can put a slant on
something that makes it interesting to a specific reporter or
editor."
Features.
News includes entertainment, travel, lifestyle and TV and
most of the ideas are generated in-house. Of the several hundred
faxes sent to these editorial trend setters, 95 percent are
tossed. Content often has to be as scintillating as the Jackie O
auction at Sotheby's.
Features Deputy Managing Editor, Larry Hackett, Fax: 212/210-2203

An easy day? There's no such thing. We placed about a dozen calls and
our tips from the Daily News folks were still sparse. We were
promised a return call we never got; left voicemails that weren't
returned; and had to try several editors three or four times to
get mere snippets of advice.
Don't e-mail (there's no such thing as a central electronic address)
and don't call! Faxes are the way to go and feature news should
be sent directly to the editors or beat reporters listed below
with a lead time of several weeks.
As sure as we are that the sun's going to come up tomorrow, we're
equally as sure that you're not going to get Hackett on the
phone: he's got one of the toughest gatekeepers (15 years in the
biz) we've come across, but also one of the most helpful. Pitches
that come Hackett's way should be extra special - i.e., the
Versace exhibit at the Met.

Editorial Contacts at New York Daily News

Main Number - 212/210-2100

Editor In Chief: Debbie Krenek 212/210-1555

Managing Editor: Arthur Browne 212/210-1611

Deputy Managing Editor: Richard Rosen 212/210-1610 (main no.)

Editorial Page Editor: Michael Goodwin 212/210-1614

Op Ed Page Editor: Bob Laird 212/210-1614

News Executive Editor: Bob Sapio 212/210-1517

Deputy City Editor: Richard Rosen 212/210-1610 (main no.)

Metro Editor: David Ng 212/210-1585

Deputy Business Editor: Carl Johnson 212/210-1630

Business Editor: Alan Mirabella 212/210-2304

People In Business Reporter: William Ayvazian 212/210-1636

Computers/High Tech Editor: George Mannes 212/210-1634

Entertainment/Arts Editor: Ron Givens 212/210-1643

Sunday Extra Editor: Margarita Diaz 212/210-1630

Music Reporter: Jim Farber 212/210-1516

Fashion Editor: Orla Healy 212/210-1660

Features Deputy Editor: Jane Freiman 212/210-1589

Food Editor: Rosemary Black 212/210-1610 (main no.)

Lifestyle Editor: Paul Schultz 212/210-2290

Medical/Health Reporter: Susan Ferraro 212/210-1647

Political Reporter: Frank Lombardi 518/463-4287