NEW VENTURES

Robinson, Lerer To Exit Bozell

Ken Lerer, Linda Robinson and Ken Montgomery--three of the top
executives of the Sawyer Miller/Robinson Lerer Montgomery Group, New
York--are leaving the firm.

Confirming a May 3 report in The Wall Street Journal, a source at
parent company Bozell Public Relations said about 20 percent of the
firm's staff and accounts would leave with the three executives, whose
new firm is expected to be named Robinson Lerer and Montgomery.

Among the major clients staying the original firm--to be renamed
Bozell Sawyer Miller (BSM)--are Hewlett-Packard Co., Smithkline
Beecham and The Milk Board. Harris Diamond will head BSM. (Bozell,
212/484-6706)

GCI Starts Hispanic Unit

Top 10 PR firm GCI Group, New York, launched a Hispanic PR
division. Anchoring the new group will be FoVa Public Relations,
which is transferring into GCI from GCI's parent company, Grey
Advertising Inc..

Nerea Alvarez, vice president of FoVa Public Relations, will
continue to head the unit, which will be located at GCI's headquarters
at 777 Third Ave., New York, NY 10017 (GCI, 212/546-2208)