NEW VENTURES

Denver Firm Adds Cyber Research
Schenkein/Sherman Public Relations, Denver, on July 24 formed a cyber
research division in partnership with Cyber Dialogue, New York, a
sister company of market and opinion research firm, Yankelovich
Partners, Norwalk, Conn. Internet-based research services of the new
division will include online focus groups, e-mail polls and consumer
panels for research programs such as advertising concept testing,
quantitative research and measurement of consumer attitudes and
behaviors.