The media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom's decision to, beginning in 2006, split into two separate
divisions - one dealing with broadcast television and the other with cable networks. Slicing and dicing at the broadcast level probably makes sense when you consider the
increasing fragmentation of TV audiences, but it's a different story online, where aggregation of brands rules the day. To that end, CNN and Time Inc. announced last week that the
business Web sites CNNMoney.com, Fortune.com, FSB.com and Business2.com will be merged and relaunched next January as a single Web site.
The new site, which will be available at http://www.cnnmoney.com, will continue to feature daily business news, market coverage, and commentary and analysis, drawing on content
produced by the Time Inc. titles Money, Fortune, Fortune Small Business and Business 2.0 as well as from CNN's global staff...Contact:Carrie Welch, 212.522.6274, [email protected]