- Glenn Karwoski's book, "CPR for Business: Keys to Creating Powerful Reputation" isn't going to set the PR world ablaze, but it might be worthwhile reading for newcomers. An easy read, the author provides some insight into why companies like 3M enjoy a higher level of brand status than other corporate players. The most salient advice for your media relations staff? "Bottom line when it comes to media relations for building reputation? Don't wait. Be proactive. The companies you read about more than likely have an aggressive media relations program in place. Why do you think you're reading about them? They know who their customers are and what their media habits are. They're cultivating relationships with the media, not by harassing them with pointless news releases and bothersome telephone calls, but by understanding what they need and then providing them with content that meets that need." Encourage MR neophytes to post this somewhere visible as a constant reminder. Publisher: MSP Books; Cost: $15.95; To order: amazon.com and bookstores nationwide; 800/788-0204, MSP.
- Business Wire locked up an agreement with its Latin American affiliate, International Media Services, to license the BW brand name and operate as Business Wire Latin America. Cost: One-time fee of $475 for first 400 words of the release and then charge of $120 for each 100 words that follow.
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