With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process.
Direct Contact Publishing, Kennewick, Was., has put together The U.S. All Media E-Mail Directory.
The resource lists more than 7,000 electronic mail and Internet addresses for editors, columnists, correspondants and executives in magazine, newspaper, radio and TV markets. The directory, which is available in hard copy for $49, can be ordered by calling 800/457-8746. A computer disk version costs $79.