Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new
title, a joint venture of Ideas Publishing Group and emap usa, targets readers in both Latin America and U.S. Hispanic markets. While most content for the monthly will be lifted
directly from the flagship magazine, stories highlighting specific car models may be altered for market relevance. For example, a recent Motor Trend article comparing the
Ford Taurus and Chrysler Concord wouldn't fly in Uruguay or Argentina, where automotive markets are dominated by Australian and Brazilian car manufacturers. Contact Editor-in-
Chief Giorgio Cerboncini, 305/371-9393, x2407.
More is Better. Meredith Corp.'s MORE magazine, which caters to women over 40, has racked up 525,000 readers since its 1998 launch, but the publishers want more.
Editors of the bimonthly are now providing content for a new Style & Beauty channel at ThirdAge.com, with hopes of winning points with the site's 1 million registered users.
(ThirdAge courts the same demographic group.) But wait, there's more! The print magazine plans to increase its frequency to 10 issues per year in 2001. Myrna Blyth is publishing
director and editor-in-chief at MORE. 212/551-7000.