New Agency to Dish Out PR on Nutrition, Healthy Lifestyle…

Public relations veteran Louise Pollock, former chairman of independent food PR agency, AronowPollock Communications, has opened Pollock communications (New York).

The new agency will focus on foods and healthy lifestyle communications to benefit traditional food and commodities clients as well as a broad range of consumer product and
service companies.

Through an exclusive alliance with independent creative agency, LevyTenny, Pollock's communications' capabilities will also include strategic, fully integrated communications
campaigns that combine advertising, promotions and direct mail with public relations. Initial clients include Masterfoods USA, Oticon Inc., Tea Council of the U.S.A. and the USA
Rice Federation. Contact: Barbara King, 646.277.8707, [email protected].