Multi-Faceted Campaign Gets Consumers Dipping

The news that yet another company had come out with a portable snack for on-the-go Americans wasn't likely to win headlines in 2000. So when Dean Foods turned to Dome
Communications to launch its Dips-for-One product, the agency team knew it would have to come up with a multi-faceted campaign and some clever news hooks to overcome the
perception that the product was just another convenience-packaged item.