MTV Turns 20 With 360 Approach

MTV is celebrating two decades of preeminence in the music industry, largely as a result of the network's inimitable ability to constantly redefine itself. In a typical move,
MTV recently redesigned its Web site to include instant messaging and enhanced community features to meet the needs of its multi-tasking fans. The revamped site also strengthens
ties between MTV, MTV.com and MTV2. A "360" initiative is designed to ensure that the Web site links its coverage of the hottest personalities in music to corresponding items on
MTV and MTV2.