It takes a lot to start a bona fide movement, says Mindy Finn, partner at political communications firm Engage. Finn and her team should know, having helped elect Scott Brown of Mass. to the Senate, and Bob McDonnell to the governorship of Virginia. Here’s what’s in and out as key components of successful movements/campaigns.
What’s Hot:
• Facebook/Twitter dialogue
• Social media aggregation
• Opt-in e-mail
• Video press releases
• 24-7/365 availability
• Live streaming
What’s Not:
• Inactive Facebook profile
• Blog-focused outreach
• Text-heavy home pages
• Stale, traditional press releases
• Rigid talking points
• Long, academic newsletters
Source: Mindy Finn/Engage