Encouraging news for PR pros trying to reach decision-makers online. The latest "Boardroom Connections" survey released by WSJ.com reveals that nearly all senior exes polled
use the Internet at work (99%) and at home (97%), and spend a significant amount of overall time online (13.4 hours per week, up 20% from 2000). Perhaps more important to
communications execs: the most popular use of the Internet among senior execs is reading business news (95%) while the proportion of execs who cite the Web as their most important
news source has nearly doubled since 2000. A few other nuggets from the WSJ.com, the largest paid subscription news site online:
- The percentage of senior execs who use the Web often to read news or content for business rose to 68% for this year's survey from 56% in 2000. For pleasure, the increase
was even bigger - to 46% from 30% in 2000. - Among the types of Web sites accessed most by senior execs are general-business news (92% compared to 81% in 2000, a 14% increase) and financial sites (81% compared to 58% in
2000, a 40%increase) - Senior execs spend 12% more time reading news on the Internet in 2004 and spend less time with every other medium