Monitoring News Groups: An PR Imperative That’s Not Very Costly

Chat rooms and news groups are quickly evolving into venues that can't be ignored if you plan on becoming not only adept, but a forerunner, in effectively managing PR on the Internet. And although they've become a nagging reminder of how easy the Internet has made it for bad PR to rear its ugly head - re-resurrected ad infinitum (or ad nauseum) - they have to be monitored.