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Mobile Maps and Directions Big, Foursquare Isn’t: Three-quarters of U.S. adults who own smartphones use those devices to get some kind of real-time location-based information—from maps and directions all the way to cutting-edge features like Yelp’s Monocle augmented-reality view, says a study released in May 2012 by the Pew Internet and American Life Project. Other findings include:
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18% of all U.S. smartphone owners use geosocial services such as Foursquare, Facebook Places and Google Latitude—up from 12% a year ago—but it still isn’t a popular activity among U.S. smartphone owners.
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About one-third of American smartphone owners whose education went no further than high school don’t use location info or services on their phones.
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The less money you earn, the less likely you are to use mobile maps or navigation: only 69% of smartphone-owning adults earning $40,000 per year or less do this, compared to 79% of those earning $75,000 per year or more.
Source: Pew Internet and American Life Project
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