8 Misconceptions About Millennial PR Pros

Whether you think millennials are going to save the world or ensure the extinction of the species, this vaguely defined group has a lot to live up to and even more to overcome.

Countless headlines have been dedicated to cracking the millennial code and proclaiming this or that about millennials—and for good reason. According to a recent Pew study, millennials will soon overtake baby boomers as the largest living generation in the U.S., and they are quickly ascending corporate ladders and becoming major purchase decision makers. All that data and speculation has created a few assumptions that millennials would rather leave behind.

To get a feel for how millennial communicators navigate their image, we asked the PR News community to identify the biggest misconceptions millennials face in PR. From being pegged as lazy and entitled to having a mastery of all things digital, here are some generalizations and misconceptions that millennial PR pros contend with in the workplace: