While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by the Society for New Communications Research Symposium, revealed that 100% of Millennial respondents believe new media and communications tools are enhancing journalism, versus 40% in the 50-64-year-old demographic. The study, conducted by SNCR and Middleberg Communications, includes the following findings:
• 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds;
• 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds;
• 48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting;
• 68% of all respondents use blogs to keep up on issues or topics of interest; and,
• 86% of all respondents use company Web sites, 71% use Wikipedia, and 46% use blogs to research an individual organization. PRN
Source: SNCR and Middleberg Communications