Through his work as Hunter PR’s VP of Social & Digital Media, Michael Lamp has coupled his enthusiasm for social media and PR with his commitment to brand innovation and audience engagement. From building brand digital strategies and overseeing the day-to-day community management of owned social platforms (Facebook, Twitter, Pinterest, Instagram, etc.) to elevating PR programs with social campaigns engineered to gain earned social buzz (crowd-sourced content, real-time engagement, augmented reality/virtual experiences, blogger/influencer amplification) and amplifying these efforts with paid media strategies (media buying, Outbrain, Google Adwords, etc.), Michael's experience runs the entire paid, earned, owned (and shared!) spectrum.