Head of Social Marketing
Michael is a social strategist, author, adjunct professor, and avid 49ers and Lakers fan with almost 20 years experience helping organizations solve marketing challenges. As head of social marketing for W2O Group, he is responsible for helping clients reach their target audience with precision - the right content, at the right time, in the right channel and to the right customer. This requires a combination of audience architecture, creative content and targeted paid media. Previously, he was Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies implementing integrated content and digital marketing programs, globally. Michael has been fortunate enough to work for Silicon Valley brands like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing.