Messaging Meter

It is said that beauty rests in the eye of the beholder, but for companies, beauty is found in the minds of stakeholders in the form of reputation. Reputation encompasses many
factors, each in its own way reflecting character, leadership, integrity and performance over time among different stakeholder groups. In this installment of Messaging Meter,
PR News along with reputation research firm Delahaye provides an analysis of how America's 100 largest companies performed in the media among the select stakeholder
group of "The Community," whose expectations include philanthropy, volunteerism, community sponsorships, scholarships and contributions.