Messaging Meter

Everybody knows corporate reputation is numero uno in today's business ethos - now it's just a matter of getting everybody to care. Doing so is (or should be) the goal
of PR professionals who have the communications know-how to influence the key messaging issues that plague the current corporate culture. In the coming weeks, PR News along
with Delahaye will provide an analysis of different attributes and those companies that do it the best - and the worst - based on visibility in the media and favorability
of coverage.