Like a giant game of Risk, PR firms are working to establish strongholds around the globe on their way to world domination. Fleishman-Hillard acquired CPR Worldwide, a London-based PR consultancy. The purchase is designed to broaden the reach of the firm's global healthcare capabilities. Keeping up, Hill and Knowlton in Europe bought Feedback, a Polish PR agency based in Warsaw. Unwilling to watch as those two battle it out for the continent, brand development specialist Szenderski Rohani Worldwide (SRW) slid some of its men over, establishing a marketing presence in Madrid following a merger with Organizacion Logistica Espanola, a Spanish business development company. No word yet on new opportunities in Kamchatka or Irkutsk.(Fleishman-Hillard, Jack Modzelewski, +44-171/306-9000; Hill and Knowlton, Alan Elias, 323/966-5724; SRW, Jay Driscoll, 949/252-8383.)
Mergers and Acquisitions Around the World
