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Using Twitter as a Media Outreach Tool: Think Before You Pitch

Ask the Expert Q: Eager to use Twitter as media outreach tool, recently one of our junior PR staffers blatantly pitched a story to one of our key journalists on that reporter's Twitter page. This caused a backlash from both the reporter and her followers. How can we win this reporter and her audience...

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July 8, 2010


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Using Twitter as a Media Outreach Tool: Think Before You Pitch

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