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Proactive Client Service Can Avert Unpleasant Surprises

Ask the Expert Q. I'm an assistant account executive at a midsized PR firm in the Midwest, and our account team just lost a longtime client to a crosstown rival. We had no inkling that the client was dissatisfied, so our group was more surprised-and embarrassed-by the client's abrupt...

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April 21, 2010


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Proactive Client Service Can Avert Unpleasant Surprises

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