While tech companies continued to dominate PRIME’s Top Company Benchmark Study in Q1 2012, media coverage suggests an overall positive shift compared to 2011, says Mark Weiner, CEO of PRIME North America. The most noticeable gains reflect positive media attention derived from top management. Among lagging reputation indicators, even CSR—typically the weakest of all attributes due to focus on legal actions, layoffs and environmental challenges—improved during the past quarter.
Source: PRIME Research (data exclusive to PR News)