Media Watch: Jobs’ Death Lifts Positive CEO Coverage

The death of Steve Jobs so dominated the media that news of his passing elevated the visibility of top CEOs overall, finds “America’s Top Companies Reputation Benchmark,” a 10-year tracking study conducted by New York-based PRIME Research. A comparison of October results (black line) and the year-to-date figures (gray line) reveals that CEO share-of-visibility almost doubled while the tone of coverage rose 100%—the strongest performance of the “Management” attribute for the history of the study.   Source: PRIME Research (exclusive to PR News)