Media Trends

TV Nation. Americans spend more time with television each day than with the
four other major media combined, according to a study by The Media Center and
the Television Bureau of Advertising. Radio comes in as the second most utilized
medium, followed by the Internet, newspapers and magazines. The phone survey
of 1,003 adults revealed that the average adult spends 253 minutes per day watching
TV, 128 minutes listening to the radio, 45 minutes online, 30 minutes reading
the paper and 19 minutes checking out magazines. Men spend more time than women
with all media except magazines. (TVB, 212/486-1111,