Media Trends

If you've got a video news reel (or VNR) that's angling auto-safety, there's a good chance broadcast news hounds will run it. This is according to stats from New York-based
video production company Medialink, which revealed that five of its top-ten news-generating video news reels for 2000 had something to do with safer cars and trucks. Medialink's
most popular VNR, however, was all business. A spot on the AOL-Time Warner merger reached 168.5 million viewers in nearly 2,000 airings.