Media Strategy

Don't Rule Out Radio. Imagine these scenarios: It's almost Labor Day and your company is ready to announce a plan to offer on-site childcare and other family-friendly
perks to employees. Or...a federal judge moves to break up a certain software behemoth and your CEO (a Linux pioneer) wants to offer his perspective on how the ruling will affect
the marketplace. If you're channeling all your pitching karma into TV and print, you may be missing out.