Media Relations Gives ‘Chicano’ Place in American History

Launching a seemingly obscure art exhibit in San Antonio is a
challenge in and of itself. And it's a whole other challenge
pitching the idea right after the Sept. 11 terrorist attacks. Add a
target audience of multicultural reporters, many of whom initially
have little interest in your story, plus major hurdles in the
development of an appropriate press kit, and you have a media
relations campaign that seems doomed from the start.