Hispanics are one of the fastest-growing and most influential
groups in the United States. According to most figures, there are
35 million Latinos in the United States (and 40 million if you
count Puerto Rico). Which markets are the best bets for your
Latino-targeted news? Delahaye Medialink provides the top 10
according to total number and percentage of media consumers.
The charts below show total media audience (number of media
consumers in the given market), and total target (Hispanic)
audience.
|
Markets with Most
Hispanics |
||
|
|
Total Media
Audience |
Target (Hispanic)
Audience |
| Los Angeles |
9,443,000
|
3,518,000
|
| New York |
14,316,000
|
2,768,000
|
| Miami |
2,929,000
|
1,197,000
|
| Chicago |
6,703,000
|
1,026,000
|
| San Francisco |
5,328,000
|
951,000
|
| Houston |
3,414,000
|
926,000
|
| Dallas-Ft. Worth |
3,848,000
|
798,000
|
| San Antonio |
1,206,000
|
613,000
|
| San Diego |
2,207,000
|
524,000
|
| Phoenix |
2,236,000
|
387,000
|
|
Markets with Highest
Percentage of Hispanic Media Consumers |
|||
|
|
Total Media
Audience |
Hispanic
Audience |
%
|
| San Antonio |
1,206,000
|
613,000
|
50.8
|
| Miami |
2,929,000
|
1,197,000
|
40.9
|
| Los Angeles |
9,443,000
|
3,518,000
|
37.3
|
| Albuquerque |
495,000
|
183,000
|
37.0
|
| Houston |
3,414,000
|
926,000
|
27.1
|
| Tucson |
650,000
|
169,000
|
26.0
|
| Austin, TX |
870,000
|
208,000
|
23.9
|
| San Jose, CA |
1,325,000
|
315,000
|
23.8
|
| San Diego |
2,207,000
|
524,000
|
23.7
|
| Dallas-Ft. Worth |
3,848,000
|
798,000
|
20.7
|
Editor's Note: Stay tuned to upcoming issues for more
information from Delahaye Medialink on a variety of consumer
demographics.