Media Moves

Ellen Ullman leaves Family PC to join Working Woman as technology editor.
Until her replacement is hired at Family PC, send all education, travel, health
& beauty, shopping, food, and entertainment pitches to Executive Editor
Jo Cavallo. ...Forbes Senior Reporter
Amy Doan switches to staff editor at Blaise Zerega leaves
Forbes ASAP to join Red Herring. Send
editorial inquires to
Editor Joel Dreyfuss leaves Fortune to become editor-in-chief of Urban Box Office
Networks, an Internet startup in New York. He will continue to write his Fortune
small business edition column.
Lash is promoted from staff writer to senior editor at The Industry Standard. Senior Editor
Mary Ann Jones Thompson is promoted to director of metrics.
Senior Editor Josh Macht is promoted to online editorial director.
Reardon, associate editor, leaves Information Week. Until a replacement is named,
email Paul Travis, news editor, at George Hulme joins as associate
editor covering network systems, management and security for the infrastructure
section. Wiser,
reporter for Kiplinger's Personal Finance Magazine, now covers stocks and mutual
funds for the investing section. Snail mail 1729 H Street N.W., Washington,
D.C. 20006...L.A. Times staff writer Paul Lim leaves to take a senior editor
position at US News & World Report. Email after April 10...Jim Kerstetter
leaves PC Week to join BusinessWeek's Silicon Valley Bureau in San Mateo, Calif.
His beats have been reassigned to the following senior writers: b2c, Antone
Gonsalves (;
b2b, Lee Pender, (; security, Scott Berinato,
( Salwen,
national small business editor at the Wall Street Journal, takes a leave of
absence. Direct small business related queries to an appropriate beat reporter
or the acting small business editor, Jeff Bailey, who works out of the Chicago
bureau. 312/750-4122 or
Technology policy reporter John Simmons leaves.