Media Monitor

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas or digital camera that you sent to 30 select journalists may have ended up in the circular file, as a Christmas gift for Aunt Martha, or in a growing "return to sender" pile. While there's never any guarantee that a gift you send to the press results in a positive story about your company or product, Media Monitor will help you to better identify your PR mailing efforts. Each month, we'll look at "gift policies" of three media organizations. Please e-mail editor Debra Murphey at dmurphey@phillips.com with suggestions for profiles in Media Monitor.