Media Misfits: PR Lessons Learned From Hollywood’s Royal Reprobates

Everyone is entitled to a guilty pleasure or two (or five, but who's counting?), and you would be hard-pressed to come across an industry that benefits more from humanity's

hedonism than that of entertainment. After all, few things can get the public's attention more than Lindsay Lohan's club-hopping-turned-rehab-hopping, or Britney Spears' disastrous

"comeback" at the VMAs.