Some of the best gifts come unwrapped. Take, for example, puppies and kittens, which are popular presents for children during the holiday season. But dogs and cats appeal to
the kid in all of us all year-round, particularly in urban areas, as the charts nearby indicate.
Animal shelters, of course, need all the PR help they can get in spreading the message about the overpopulation of our furry friends nationwide and the need for more
adoption.
| ANIMAL MAGNETISM: TOP MARKETS FOR DOG AND CAT OWNERS | ||||
|---|---|---|---|---|
| Top Markets | Top Newspaper | Total Adult Readership | Have a Dog | Have a Cat |
| New York | New York Times |
3,403,200
|
889,100
|
733,200
|
| Los Angeles | Pennysaver |
3,840,300
|
1,095,500
|
702,900
|
| Chicago | Chicago Tribune |
2,367,100
|
770,800
|
442,600
|
| Dallas/Ft Worth | Dallas Morning News |
1,357,500
|
598,900
|
365,800
|
| San Francisco | San Francisco Chronicle |
1,406,700
|
371,700
|
378,100
|
| Houston/Galveston | Houston Chronicle |
1,609,200
|
660,200
|
498,400
|
| Philadelphia | Philadelphia Inquirer |
1,288,700
|
355,800
|
366,000
|
| Detroit | Detroit Free Press |
1,010,300
|
348,000
|
194,100
|
| Atlanta | Atlanta Journal Constitution |
1,435,500
|
557,400
|
344,100
|
| Seattle/Tacoma | Seattle Times |
802,400
|
265,700
|
253,200
|
| Source: Medialink Demographic Intelligence/Scarborough USA+, Release 1 2004 | ||||
In The Following Charts Are, The Top Three Radio Stations Listened To And The Top Three TV Stations And Cable Stations Viewed By Dog Owners And Cat Owners
|
Total number of listeners/viewers
|
|
|---|---|
| New York-cat owners | |
| WCBS: M-SA 8-11P SU 7-11P |
1,428,330
|
| WNBC: M-SA 8-11P SU 7-11P |
1,307,075
|
| WABC: M-SA 8-11P SU 7-11P |
1,122,810
|
| WINS-AM |
4,516,750
|
| WLTW-FM |
4,412,100
|
| W0CBS-AM |
413,610
|
| CNN: M-F 4P-12M |
253,675
|
| A&E: M-F 6A-12M |
246,505
|
| LIFETIME: M-F 6A-12M |
239,820
|
| New York-dog owners | |
| WCBS: M-SA 8-11P SU 7-11P |
1,536,925
|
| WNBC: M-SA 8-11P SU 7-11P |
1,426,710
|
| WABC: M-SA 8-11P SU 7-11P |
1,196,685
|
| WHTZ-FM |
537,525
|
| WLTW-FM |
527,640
|
| WINS-AM |
510,895
|
| CNN: M-F 6A-12M |
383,790
|
| ESPN: M-F 6A-12M |
283,545
|
| LIFETIME: M-F 6A-12M |
263,510
|
| Los Angeles-cat owners | |
| KNBC: M-SA 8-11P SU 7-11P |
1,237,215
|
| KCBS: M-SA 8-11P SU 7-11P |
1,234,960
|
| KABC: M-SA 8-11P SU 7-11P |
1,149,485
|
| KFI -AM |
475,150
|
| KROQ-FM |
396,470
|
| KIIS-FM |
381,750
|
| CNN: M-F 6A-12M |
295,390
|
| A&E: M-F 6A-12M |
242,475
|
| ESPN: M-F 6A-12M |
209,610
|
| Los Angeles-dog owners | |
| KNBC:M-SA 8-11P SU 7-11P |
1,455,890
|
| KCBS:M-SA 8-11P SU 7-11P |
1,431,950
|
| KABC:M-SA 8-11P SU 7-11P |
1,422,295
|
| KFI -AM |
546,965
|
| KIIS-FM |
542,320
|
| KROQ-FM |
469,495
|
| ESPN: M-F 6A-12M |
264,165
|
| CNN: M-F 4P-12M |
244,915
|
| A&E: M-F 6A-12M |
236,550
|
| Chicago-cat owners | |
| WMAQ: M-SA 7-10P+SU 6-10P |
607,000
|
| WBBM: M-SA 7-10P+SU 6-10P |
553,240
|
| WLS: M-SA 7-10P+SU 6-10P |
527,900
|
| WBBM-AM |
289,520
|
| WGN -AM |
266,615
|
| WBBM-FM |
190,795
|
| USA: M-F 6A-12M |
126,170
|
| TNT: M-F 6A-12M |
910,25
|
| A&E: M-F 6A-12M |
791,45
|
| Chicago-dog owners | |
| WMAQ: M-SA 7-10P+SU 6-10P |
878,330
|
| WLS: M-SA 7-10P+SU 6-10P |
730,115
|
| WBBM: M-SA 7-10P+SU 6-10P |
700,715
|
| WGN -AM |
305,050
|
| WBBM-FM |
274,870
|
| WLIT-FM |
251,005
|
| USA: M-F 6A-12M |
182,895
|
| TNT: M-F 6A-12M |
156,980
|
| CNN: M-F 6A-12M |
148,410
|
| Dallas-cat owners | |
| KTVT: M-SA 7-10P+SU 6-10P |
560,970
|
| KXAS: M-SA 7-10P+SU 6-10P |
540,075
|
| WFAA: M-SA 7-10P+SU 6-10P |
484,580
|
| KPLX-FM |
191,360
|
| KLUV-FM |
172,130
|
| KHKS-FM |
166,345
|
| TNT: M-F 6A-12M |
967,80
|
| CNN: M-F 6A-12M |
962,90
|
| LIFETIME: M-F 6A-12M |
913,80
|
| Dallas-dog owners | |
| KNBC:M-SA 8-11P SU 7-11P |
1,455,890
|
| KTVT: M-SA 7-10P+SU 6-10P |
963,130
|
| KXAS: M-SA 7-10P+SU 6-10P |
878,480
|
| WFAA: M-SA 7-10P+SU 6-10P |
771,675
|
| KPLX-FM |
332,585
|
| KSCS-FM |
294,300
|
| WBAP-AM |
267,145
|
| TNT: M-F 6A-12M |
193,890
|
| ESPN: M-F 6A-12M |
164,460
|
| CNN: M-F 6A-12M |
163,160
|
| San Francisco-cat owners | |
| KTVU: M-SA 8-11P SU 7-11P |
582,970
|
| KPIX: M-SA 8-11P SU 7-11P |
567,330
|
| KGO: M-SA 8-11P SU 7-11P |
451,960
|
| KGO -AM |
243,615
|
| KCBS-AM |
242,580
|
| KQED-FM |
201,920
|
| CNN: M-F 6A-12M |
144,980
|
| ESPN: M-F 6A-12M |
115,440
|
| A&E: M-F 6A-12M |
103,195
|
| San Francisco-dog owners | |
| KPIX: M-SA 8-11P SU 7-11P |
634,605
|
| KTVU: M-SA 8-11P SU 7-11P |
590,500
|
| KNTV: M-SA 8-11P SU 7-11P |
478,675
|
| KCBS-AM |
304,430
|
| KGO -AM |
260,440
|
| KOIT-FM |
218,730
|
| CNN: M-F 6A-12M |
144,655
|
| ESPN: M-F 6A-12M |
127,020
|
| A&E: M-F 6A-12M |
124,415
|
| Los Angeles-cat owners | |
| KNBC: M-SA 8-11P SU 7-11P |
1,237,215
|
| KCBS: M-SA 8-11P SU 7-11P |
1,234,960
|
| KABC: M-SA 8-11P SU 7-11P |
1,149,485
|
| KFI -AM |
475,150
|
| KROQ-FM |
396,470
|
| KIIS-FM |
381,750
|
| CNN: M-F 6A-12M |
295,390
|
| A&E: M-F 6A-12M |
242,475
|
| ESPN: M-F 6A-12M |
209,610
|
| Los Angeles-dog owners | |
| KNBC:M-SA 8-11P SU 7-11P |
1,455,890
|
| KCBS:M-SA 8-11P SU 7-11P |
1,431,950
|
| KABC:M-SA 8-11P SU 7-11P |
1,422,295
|
| KFI -AM |
546,965
|
| KIIS-FM |
542,320
|
| KROQ-FM |
469,495
|
| ESPN: M-F 6A-12M |
264,165
|
| CNN: M-F 4P-12M |
244,915
|
| A&E: M-F 6A-12M |
236,550
|
| M-SA = Monday through Saturday: SU = Sunday Media ranked by cumulative number of people Source: Medialink Demographic Intelligence/Scarborough USA+, Release 1 2004 |
|