No matter where they watch (broadcast or cable) or what (regular
season games or the anti-climactic Pro Bowl following the Super
Bowl), beer drinkers love their football. Major League
Baseball and the National Basketball Association also
tap into fairly large beer-drinking audiences. (The National
Hockey League is a major draw for beer drinkers but it's moot,
what with the entire NHL season doomed.)
So as to find beer drinkers in places aside from the sports
arena, we also include the top markets for people who enjoy their
suds along with the top newspaper.
| TARGET: Those Who Drank Beer On 6+ Days During The Past 2 Weeks |
|||||
|---|---|---|---|---|---|
| Top Markets | Total Adult Population | Target Adults Surveyed | Top Newspaper | Total Adult Readership | Total Target Readership |
| Melbourne- Titusville-Cocoa, FL |
390,000
|
45,000
|
Florida Today
|
213,200
|
27,300
|
| Boise, ID |
332,000
|
35,000
|
Statesman
|
165,000
|
16,900
|
| Denver, CO |
1,897,000
|
1,77,000
|
Rocky Mountain News
|
671,800
|
67,400
|
| Jacksonville, FL |
878,000
|
820,00
|
Times Union
|
461,100
|
44,200
|
| Tampa-St. Petersburg, FL |
1,964,000
|
177,000
|
Times
|
873,300
|
73,600
|
| Sacramento, CA |
1,439,000
|
129,000
|
Sacramento Bee
|
797,000
|
71,400
|
| Madison, WI |
397,000
|
35,000
|
St Journal
|
239,700
|
23,400
|
| Peoria, IL |
260,000
|
23,000
|
Journal Star
|
162,800
|
16,100
|
| Fort Myers-Naples, FL |
615,000
|
54,000
|
News Press
|
220,600
|
16,500
|
| Wilmington, NC |
195,000
|
17,000
|
Star News
|
117,300
|
10,500
|
| Source: Delahaye Survey Research 2005 |
|||||
| BEER DRINKERS (total population is 45.7 million) |
||
|---|---|---|
| Sunday Night Football (yr) |
23%
|
10,399,430
|
| Regular Season NFL (yr) |
21%
|
9,455,390
|
| Major League Baseball playoffs (yr) |
20%
|
9,204,705
|
| Bowl games (yr) |
19%
|
8,807,170
|
| NBA playoffs (yr) |
16%
|
7,486,130
|
| Men's golf (PGA) (yr) |
13%
|
6,138,510
|
| Stanley Cup playoffs on (yr) |
12%
|
5,255,215
|
| X-treme sports (yr) |
11%
|
5,079,570
|
| Olympics (yr) |
11%
|
4,949,205
|
| WWE (pro wrestling) (yr) |
10%
|
4,526,585
|
| Pro bull riding (PBR) (yr) |
9%
|
4,151,165
|
| Regular season Major League Baseball (yr) |
9%
|
3,999,535
|
| Men's tennis (ATP) (yr) |
8%
|
3,743,870
|
| Nat'l Hot Rod Assn. (NHRA) (yr) |
8%
|
3,637,465
|
| Regular season college football (yr) |
8%
|
3,554,595
|
| Women's tennis (WTA) (yr) |
7%
|
3,302,725
|
| Competitive fishing (yr) |
7%
|
3,223,020
|
| Horse racing (yr) |
7%
|
3,065,945
|
| Regular season college basketball (yr) |
7%
|
3,058,550
|
| Pro bowling (PBA) (yr) |
7%
|
3,028,660
|
| Figure skating (yr) |
7%
|
3,011,580
|
| Regular season NBA (yr) |
6%
|
2,559,570
|
| Ladies' golf (LPGA) (yr) |
5%
|
2,371,065
|
| Regular season NHL (yr) |
4%
|
1,920,700
|
| Who Watch Sports On Broadcast TV |
||
|---|---|---|
| Super Bowl (yr) |
61%
|
28,086,560
|
| NFL playoffs (yr) |
53%
|
24,144,135
|
| Monday Night Football (yr) |
52%
|
23,910,365
|
| World Series ( yr) |
45%
|
20,649,340
|
| Regular Season NFL (yr) |
38%
|
17,195,180
|
| Sunday Night Football (yr) |
35%
|
15,794,355
|
| Bowl games (yr) |
31%
|
14,081,640
|
| NBA finals (yr) |
24%
|
11,138,280
|
| Men's golf (PGA) (yr) |
24%
|
10,897,855
|
| NBA playoffs (yr) |
23%
|
10,631,620
|
| Olympics (yr) |
22%
|
10,104,855
|
| Stanley Cup playoffs (yr) |
15%
|
6,855,180
|
| Figure skating (yr) |
14%
|
6,538,625
|
| Horse racing (yr) |
11%
|
5,208,490
|
| Regular season college football (yr) |
11%
|
5,201,020
|
| Men's tennis (ATP) (yr) |
11%
|
5,094,365
|
| Women's tennis (WTA) (yr) |
10%
|
4,392,420
|
| Regular season college basketball (yr) |
8%
|
3,707,580
|
| Regular season Major League Baseball (yr) |
8%
|
3,485,770
|
| WWE (pro wrestling) (yr) |
7%
|
3,398,370
|
| Ladies' golf (LPGA) (yr) |
7%
|
3,350,285
|
| X-treme sports (yr) |
7%
|
3,088,275
|
| Regular season NBA (yr) |
6%
|
2,570,415
|
| Pro bull riding (PBR) (yr) |
5%
|
2,104,060
|
| Nat'l Hot Rod Assn. (NHRA) (yr) |
4%
|
1,970,240
|
| Pro bowling (PBA) (yr) |
4%
|
1,802,480
|
| Competitive fishing (yr) |
4%
|
1,669,955
|
| Regular season NHL (yr) |
3%
|
1,549,470
|
| Who Watch Special Sports Programs |
||
|---|---|---|
| NFL Pro Bowl (yr) |
26%
|
11,804,390
|
| The Masters (golf) (yr) |
24%
|
11,064,030
|
| Daytona 500 (yr) |
23%
|
10,555,820
|
| Kentucky Derby (yr) |
23%
|
10,509,665
|
| MLB All-Star Baseball Game (yr) |
22%
|
9,818,140
|
| U.S. Open (golf) (yr) |
19%
|
8,881,550
|
| Wimbledon (tennis) (yr) |
19%
|
8,716,460
|
| PGA Championship (golf) (yr) |
18%
|
8,053,980
|
| U.S. Open (tennis) (yr) |
17%
|
7,958,795
|
| Indianapolis 500 (yr) |
17%
|
7,718,350
|
| British Open (golf) (yr) |
16%
|
7,184,795
|
| NBA All-Star Game (yr) |
16%
|
7,095,925
|
| Tour de France (cycling) (yr) |
14%
|
6,181,035
|
| Belmont Stakes (yr) |
13%
|
5,929,540
|
| Preakness (yr) |
13%
|
5,858,110
|
| The X Games (yr) |
10%
|
4,511,075
|
| Skins Game (yr) |
9%
|
4,172,495
|
| French Open (yr) |
8%
|
3,818,435
|
| World Cup (yr) |
8%
|
3,728,075
|
| Ryder Cup (yr) |
8%
|
3,678,195
|
| NHL All-Star Game (yr) |
7%
|
3,372,655
|
| The Tour Championship (yr) |
7%
|
3,074,575
|
| U.S. Open Women's (golf) (yr) |
6%
|
2,733,130
|
| PGA Seniors Championship (golf) (yr) |
6%
|
2,675,015
|
| U.S. Senior Open (golf) (yr) |
5%
|
2,400,240
|
| Breeder's Cup (yr) |
5%
|
2,211,245
|
| WWE Pay Per View (yr) |
4%
|
1,711,005
|
| New York City Marathon (yr) |
3%
|
1,403,985
|
Source: Medialink Demographic Intelligence,
Scarborough USA+, Release 1