Media Metrics

Meet the new boss. Same as the old boss. With apologies to Pete
Townshend, the Who lyrics are an apt anaology for companies looking
for strong media vehicles on the Web. These days, the media with
the most reach online bare a striking resemblance to the most
powerful (and traditional) media products; established brands, like
The New York Times, ABC News and Tribune Co., that have been around
well before the Web was even a twinkle in the eye of Defense
Department nerds.