Media Metrics

Consumers apparently don't give a rat's tail about the nasty
court battle between Walt Disney Co. and one-time master of
the universe Michael Ovitz. Disney shareholders are suing the
company's board and CEO Michael Eisner, saying that a $140 million
severance package for Ovitz, who briefly served as Eisner's deputy,
was financially irresponsible. Despite all the dirty laundry being
aired during the trial, Disney is ranked No. 4 in Delahaye's
"2004 Corporate Reputation Index," dropping from No. 1 in 2003.