Media Metrics

Consumers apparently don't give a rat's tail about the nasty
court battle between Walt Disney Co. and one-time master of
the universe Michael Ovitz. Disney shareholders are suing the
company's board and CEO Michael Eisner, saying that a $140 million
severance package for Ovitz, who briefly served as Eisner's deputy,
was financially irresponsible. Despite all the dirty laundry being
aired during the trial, Disney is ranked No. 4 in Delahaye's
"2004 Corporate Reputation Index," dropping from No. 1 in 2003.

Other blue-chip companies also are weathering their own storms.
For example, Wal-Mart Stores Inc., whose top executives
constantly have to answer questions from the media about whether
the world's largest retailer is good or bad for the U.S., what with
putting the cost squeeze on its suppliers, who them have to
outsource the manufacturing of products, stayed in place at No. 3,
while Microsoft Corp. takes the top spot this year, up from
No. 2 in 2003.

Positive news about Microsoft's favorable earnings, new products
and services, such as Windows XP Media Center and MSN Desktop
Search, outweighed negative news about the company's anti-trust
battle with the European Union.

The Delahaye Index 2004 Year-End Top Twenty-Five
Companies

  1. Microsoft Corporation
  2. Intel Corporation
  3. Wal-Mart Stores, Inc.
  4. The Walt Disney Company
  5. Verizon Communications Inc.
  6. IBM Corp.
  7. General Motors Corporation
  8. The Boeing Company
  9. Citigroup Inc.
  10. General Electric Company
  11. Ford Motor Company
  12. The Goldman Sachs Group, Inc.
  13. Hewlett-Packard Company
  14. American Express Company
  15. Pfizer Inc.
  16. Comcast Holdings Corporation
  17. The Home Depot, Inc.
  18. Morgan Stanley
  19. Wachovia Corporation
  20. Bank of America Corporation
  21. Target Corporation
  22. FedEx Corporation
  23. Time Warner Inc.
  24. J.P. Morgan Chase & Co.
  25. Sears, Roebuck and Co.

The Delahaye Index 2003 Year-End Top Twenty-Five
Companies

  1. The Walt Disney Company
  2. Microsoft
  3. Wal-Mart Stores, Inc.
  4. General Motors Corporation
  5. Time Warner Inc.
  6. Intel Corporation
  7. IBM Corp.
  8. The Home Depot, Inc.
  9. General Electric Company
  10. Merrill Lynch & Co.
  11. Ford Motor Company
  12. AT&T
  13. The Coca-Cola Company
  14. The Boeing Company
  15. Bank of America
  16. Verizon Communications Inc.
  17. Morgan Stanley
  18. J.P. Morgan Chase & Co.
  19. Citigroup Inc.
  20. Target Corporation
  21. The Goldman Sachs Group, Inc.
  22. Hewlett-Packard
  23. Sears, Roebuck and Co.
  24. Cisco Systems
  25. Viacom