Media Metrics

Before the age of media saturation, a single, albeit powerful,
theater critic could close a play in one night with a savage
review. Those days are history. But analysts mining Corporate
America still hold a lot of sway, particularly with investors and
the media. Indeed, analyst relations is a growing part of the PR
profession, and it helps PR pros to know which analysts are getting
the most hits. We asked PAN Communications to provide us with the
most frequently searched technical analysts based on MediaMap's
user base.