Poor Jack Nicholson. Well, not exactly Jack, but his beloved Los
Angeles Lakers, who are missing the NBA playoffs--which tip
off this Saturday (April 23)--for the first time since the 1993-94
campaign. But Jack isn't the only bummed-out basketball fan in
L.A., which is the No. 1 market (per Delahaye) for people
who follow hoops on TV and/or radio. New York City, considered a
major hub for hoops connoisseurs, comes in at No. 2, despite the
fact that basketball fans in the Big Apple haven't had much to
cheer about this season.
Along with several other top markets, L.A. can be a solid
vehicle for PR execs who have a message that might resonate with a
sports crowd a la banners, sponsorships and/or tie-ins.
However, for more captive audiences, you might want to court
some of the smaller, albeit playoff-bound, markets like Sacramento,
San Antonio, and Indianapolis. Lexington, Ky., the No. 1 market for
basketball (indexed), is probably more of a reflection of the
fanaticism for the Louisville Cardinals Men's College
Basketball team, which recently lost to Illinois in the NCAA Final
Four.
Net Value: Top TV/Radio Markets For
Basketball
| Top Markets | Adults Surveyed | Target Surveyed | Top Newspaper | Adult Readership | Target Readership |
|---|---|---|---|---|---|
| Los Angeles, CA |
9,286,000
|
5,596,000
|
Los Angeles Times |
3,099,600
|
2,038,700
|
| New York, NY |
14,064,000
|
5,590,000
|
New York Daily News |
3,424,000
|
2,197,200
|
| Chicago, IL |
6,676,000
|
3,301,000
|
Chicago Tribune |
2,367,100
|
1,189,200
|
| San Francisco, CA |
5,405,000
|
2,395,000
|
San Francisco Chronicle |
1,406,700
|
612,800
|
| Washington, DC |
3,544,000
|
1,989,000
|
Washington Post |
2,227,800
|
1,335,100
|
| Dallas-Ft. Worth, TX |
3,922,000
|
1,925,000
|
Dallas Morning News |
1,357,500
|
822,500
|
| Houston-Galveston, TX |
3,572,000
|
1,830,000
|
Houston Chronicle |
1,609,200
|
1,034,900
|
| Philadelphia, PA |
3,780,000
|
1,681,000
|
Philadelphia Inquirer |
1,288,700
|
707,800
|
| Boston, MA |
3,969,000
|
1,661,000
|
Boston Globe |
1,461,900
|
660,800
|
| Detroit, MI |
3,406,000
|
1,415,000
|
Detroit Free Press |
1,010,300
|
652,600
|
| Top Markets: Indexed results |
Adults Surveyed | Target Surveyed | Top Newspaper | Adult Readership | Target Readership |
|---|---|---|---|---|---|
| Lexington, KY |
382,000
|
285,000
|
Herald Leader |
242,200
|
193,200
|
| Sacramento, CA |
1,439,000
|
1,030,000
|
Sacramento Bee |
797,000
|
560,100
|
| Tucson, AZ |
672,000
|
447,000
|
Daily Star |
298,900
|
220,000
|
| Raleigh-Durham, NC |
959,000
|
633,000
|
News Observer |
399,500
|
230,100
|
| San Antonio, TX |
1,286,000
|
851,000
|
Express news |
696,500
|
507,300
|
| Indianapolis, IN |
1,113,000
|
690,000
|
Indianapolis Star |
612,500
|
442,400
|
| Salt Lake City, UT |
1,232,000
|
758,000
|
Salt Lake Tribune |
345,700
|
240,700
|
| Los Angeles, CA |
9,286,000
|
5,596,000
|
Los Angeles Times |
3,099,600
|
2,038,700
|
| Memphis, TN |
892,000
|
540,000
|
Commercial Appeal |
495,000
|
294,200
|
| Milwaukee, WI |
1,253,000
|
730,000
|
Milwaukee Journal Sentinel |
683,000
|
367,100
|