Here's one instance where the term "heading south" doesn't have a negative connotation. Several newspapers throughout the region -- the Orlando Sentinel, Atlanta Journal-
Constitution and the Dallas Morning News, for example -- share the highest numbers of readers who are planning to move in the next two years. The following charts, compiled by
media research firm Delahaye Medialink, feature the top 10 newspapers read by people who plan to buy a home in the next two years but now own or plan to purchase a home in the
next two years but now rent. The "total target readership" accounts for readers planning to move.
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Top 10 Newspapers Read by People Who Plan to Buy a Home in the Next Two Years but NOW OWN
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Top Ten Markets
|
Target % Surveyed
|
Top Newspaper Readership
|
Total Adult Readership
|
Total Target
|
| ORLANDO, FL |
10.1
|
Orlando Sentinel |
604,800
|
74,500
|
| MIAMI-FT. LAUDERDALE, FL |
9.3
|
The Flyer |
1,117,500
|
112,300
|
| NORFOLK-VIRGINIA BEACH-N.N. |
8.6
|
Virginian Pilot |
477,100
|
45,900
|
| FORT MYERS-NAPLES, FL |
8.5
|
Daily News |
169,700
|
16,000
|
| INDIANAPOLIS, IN |
8.4
|
Indianapolis Star |
612,500
|
45,300
|
| NEW ORLEANS, LA |
8.5
|
Times-Picayune |
634,700
|
56,100
|
| COLUMBUS, OH |
8.3
|
Columbus Dispatch |
665,400
|
45,300
|
| ATLANTA, GA |
8.3
|
Atlanta Journal-Constitution |
1,435,500
|
172,100
|
| MELBOURNE-TITUSVILLE-COCOA, FL |
8.2
|
Florida Today |
213,200
|
15,600
|
| WILMINGTON, NC |
8.2
|
Star-News |
117,300
|
10,000
|
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Top 10 Newspapers Read by People Who Plan to Buy a Home in the Next Two Years But RENT NOW
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Top Ten Markets
|
Target % Surveyed
|
Top Newspaper Readership
|
Total Adult Readership
|
Total Target
|
| ORLANDO, FL |
13.1
|
Orlando Sentinel |
604,800
|
55,200
|
| HOUSTON-GALVESTON, TX |
12.1
|
Greensheet |
949,900
|
169,800
|
| DALLAS-FT. WORTH, TX |
11.5
|
Dallas Morning News |
1,357,500
|
127,100
|
| LOS ANGELES, CA |
11.4
|
Pennysaver |
4,021,000
|
479,000
|
| MIAMI-FT. LAUDERDALE, FL |
10.8
|
Flyer |
1,117,500
|
148,500
|
| SAN DIEGO, CA |
10.3
|
Pennysaver |
953,600
|
93,300
|
| RALEIGH-DURHAM, NC |
10
|
News & Observer |
399,500
|
23,100
|
| JACKSONVILLE, FL |
9.7
|
Times-Union |
461,100
|
31,600
|
| LAS VEGAS, NV |
9.6
|
Review-Journal |
503,500
|
46,000
|
| PHOENIX, AZ |
9.6
|
New Times |
497,400
|
73,800
|
| Source: Delahaye Medialink | ||||