Media Metrics

This week we stack the numbers for network news viewers compared with similar stats for cable programming, per Medialink. As the accompanying charts show, a growing number of
viewers are flocking to the nets' morning shows -- folks just can't seem to get enough of her Royal Cuteness Katie Couric, we suppose -- whereas their cable cousins have to
settle for the scraps. It's a different story when people tune into the evening news, however. While Peter, Dan and Tom still generate the biggest number of eyeballs for ABC, CBS
and NBC, respectively, the long-term numbers are starting to descend for the nets and rise for cable news shows. Prime time for both the nets and cable got a surge in viewers in
2002 -- most likely a result of more people watching TV news in the aftermath of the September 11 attacks.