Media Metrics

Disparities in U.S. household income are deep and wide. Always have been. Always will be. But when it comes to what kind of news media we consume it seems as if class warfare
goes out the window and we all just want to sit around the warm, blue glow of our television sets and sing Kumbaya. A majority of respondents in three separate income brackets -
ranging from $10,000 to $100,000 or more - prefer to watch cable news than read any of the most-widely circulated newspapers a la USA Today, the Wall Street Journal or the New
York Times, or listen to the radio. The differences in media consumption between people who earn between $10,000 and $100,000 are negligible; most of them watch cable news, while
a just handful opt for the major dailies or radio. People earning $100,000 or more, however, have a much higher propensity for newspapers and/or talk radio, with the Journal
having the most appeal among more affluent consumers.