Media Metrics

After the eggnog is tapped and the champagne kicked, many people will take stock of their finances (and credit lines, no doubt). A new year is also a time when a fair share of
consumers exercise their investment options and reevaluate their financial portfolios. Following is the media breakdown for households with bonds, stocks, stock options or other
securities or investments, and what newspapers they read, cable news programs they watch and whether they have a satellite dish (no longer novel but still something of a specialty
item). One common thread: despite the continuing rise of cable TV, local news programs still garner the most eyeballs.