Current newsstand trends favor celebrity-soaked titles a la In Touch, People, Star and US Weekly, while the traditional (read: mainstream)
enterprise magazines like BusinessWeek and Fortune continue to suffer from softness in their advertising markets.
But celebrity silliness -- even Jessica Simpson must be tired of looking at Jessica Simpson -- just doesn't lend itself to business communicators.
Although B2B titles also are sucking a bit of wind ad-wise, you'll probably have better luck getting your message out through the trade titles, whose ad bases are much more
targeted than the consumer-oriented business books.
With that in mind, this week we feature a few of the top financial trades, including two that specifically cater the ever-crucial C-suite. The content in both CFO
Magazine and Bloomberg Markets, for example, focuses on the nitty-gritty of how to run a successful business, while CFO IT covers the increasingly important
nexus between the CFO and the head of IT. The geeks shall inherit the earth.
| Top Financial Magazines | ||
|---|---|---|
| Title | Circulation | Editorial Profile |
| CFO IT |
504,281
|
Targets senior-level financial executives (at Global 2000 companies) who take an interest in information-technology strategy. Editorial is written for how the CFO develops and implements IT budgets and how best to deploy such assets. Feature stories range from management strategy to 'dos and don'ts' for the CFO and CIO to personal profiles. Specific technology areas include CRM and project management. Content also includes surveys on emerging technologies, assessments on technology investments and trends in e-business. |
| CFO Magazine |
450,050
|
Edited for senior financial executives. Provides in-depth coverage of strategic financial management and its effect on a company's bottom line. Practical news, analysis and columns on information systems; finance; banking; insurance; risk-management concerns; pensions; employee benefits; best practices; and such internal financial matters as accounting, taxation and treasury operations. Features include discussions of issues that affect large- and medium-sized companies, including analysis and case studies. |
| Bloomberg Markets |
213,148
|
Written for and about professional investors, the places they work and the companies in which they invest. News and features examine pricing, history, data, analytics, current business and industry analysis. Readers come away with practical market intelligence to help them make informed decisions and to enrich their quality of life. |
| Institutional Investor |
100,817
|
Target market is professional investors, and senior management of corporations and financial institutions in North and South America. Covers all aspects of finance, including money management, pensions, corporate finance, banking, insurance, securities and technology. |
| Source: Bacon's Information Inc. | ||