Media Metrics

Most things are cyclical, and media coverage is no exception. Following months of damaging stories about Enron, Worldcom and other scandal-scarred companies, the media is
starting to focus on more positive corporate news, according to the latest Media Reputation Index (MRI) survey conducted by Norwalk, Ct.-based Delahaye. MRI's latest results show
that although the volume of news stories has dipped since last year, the majority of coverage has been favorable. "Media coverage is not only cyclical but also temporal," says
Mark Weiner, CEO of Delahaye Medialink, which provides media research.